Pages

Sunday, 12 June 2011

Reputational risk and emails

Everyone knows that it can take years to build up a good reputation amongst your clients and key stakeholders but it can literally take hours to lose it.



So how does this fit with emails? Well we had an experience a few weeks ago where an enthusiastic member of our staff sent an email to a distribution group drawing attention to the perceived shortcomings of one of our key stakeholders. You can imagine the resultant email I received from the quite rightly aggrieved individual.



Thankfully all was not lost and I think we are now the best of friends again but it just shows that sending emails on the spur of the moment can have repercussions of lasting significance. Thankfully a quick apology in this case to all on the distribution list and a fair bit of grovelling to the injured party has saved the day.



However it is a salutary lesson for us all - before sending a controversial email the answer is to have a break , go for a coffee and come back and re-read the email and only then send it when satisfied that it reads OK.

0 comments:

Post a Comment